When does a business actually need custom AI development?

I’ve been looking into AI for business and one question keeps coming up: when does it make sense to develop a custom AI solution instead of using an existing AI tool?

There are already plenty of ready-made platforms available, but they don’t always fit a company’s specific workflow or data requirements. This is where AI Development seems particularly useful.

I came across Pigeon Tech while researching companies that work on AI solutions, and I’m trying to understand what factors businesses should consider before starting a custom AI project.

For those who have built an AI solution for their business, what made you decide that an off-the-shelf tool wasn’t enough?