Google Gemini for SEO — Game Changer or Just Hype?

Hey everyone,
Lately, I’ve seen a lot of buzz around Google Gemini and how it could reshape SEO workflows. I tried using it for keyword planning, content ideation, and SERP analysis, but the results feel mixed — sometimes spot-on, sometimes off.

I also came across a post on SEO Circular discussing how AI tools like Gemini might influence search rankings and content evaluation. It got me thinking — can AI truly understand search intent as well as we do, or are we still better off with manual research and optimization?

Curious to know how others are using Gemini (if at all) in their SEO process. Are you seeing real impact on rankings, or is it more of a content-brainstorming assistant for now?

Would love to hear your experiences and thoughts!

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