Why Multi Service Apps Like Make Sense for Businesses

I’ve been looking into how Gojek-style multi-service apps work, and the interesting part is the efficiency behind the model.

Instead of running separate apps for ride-hailing, deliveries, and home services, everything operates under one system. That means shared user data, one login, a single wallet, and a unified backend.

From a business point of view, that cuts a lot of duplicate work. You don’t maintain three different apps—you maintain one ecosystem. Curious if others have tried or built something similar and what challenges they faced.