if I build a full scale e-commerce website, will each individual page be SEO friendly ? I need each page to be indexable so Google can rank the site organically in the search results
No, an e-commerce website is not automatically SEO-friendly.
Making it SEO-friendly means that you have to do all this. The AI can try, but is unreliable at doing so.
First, search engines need to be able to crawl your site, which includes providing an XML Sitemap and implementing proper robot.txtx files, the use of noindex and other bot-friendly things. After all, SEO is determined by the bots that crawl it. Also, the Google bot will check your mobile version of your site first, so it needs to be mobile-friendly.
Also, avoid duplicate content on your site. Never use the manufacturer’s provided descriptions across your site. You must write unique, descriptive, and compelling content for every single product page. Copied content can lead to lower rankings or even penalties. And there are a lot of other SEO-related things that the AI won’t even think about. That’s the job of the developer to check the generated content and make it SEO-friendly, manually.
So, if you need the site to be indexable and ranked high then you have to do a lot of the work yourself.
Katje, thanks for your reply
Ok so AI can produce crawable pages?
Means I can build the site with AI and then do the SEO work myself?
My issue is basically if use AI App generators such as lovable or base44 they indeed build great sites, however they are APPS and therefore not SEO friendly. So am considering building the sites manually or find a way AI provides the right output format (I.e. for Shopify )
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Ok so AI can produce crawable pages?
I’m not sure why this was tagged with AI Studio, but yes, there’s nothing about AI that makes it so websites it writes can’t be crawled. Just ask Gemini to make sure that a crawler can index your site. However, Google uses something called [SynthID] that generates text in such a way that websites (including SEO) can tell if you’re using AI, which might have implications for search rankings (I don’t know for sure, it’s just a possibility, I don’t work for any of these companies).
Also, I should warn you, creating an entire site with AI (vibe coding) is extremely dangerous for security. A website called Tea did this to save some money on developers and [thousands of driver’s licenses and other sensitive data got leaked] because there were many, many obvious security vulnerabilities.
Well, AI can make pages, and them being crawlable is mostly a matter of a proper structure and routing. Start with a Sitemap XML and a robots.txt, which the AI generally won’t make for you. And use standard instead of “Smart JavaScript links”. Basically, your site needs to be bot-friendly.
This is really where you need a human developer with good knowledge of SEO. The AI might still get good results, but I would not depend on AI to do this.
AI App generators are practical, but they don’t replace experienced developers. You still need one to check everything. I generally use AI to build the basic framework and then manually go through the code to improve it.