Arbitrary plan changes along with ill devised quota scheme and brutal limits unfair and unsustainable

It seems AMEA users are an after thought already but these changes have impacted people who spent hundreds of USD on pro plan only to get a new plan not even a year later which drastically reduces what was offered in the first place.

First Google downgrades the AI Pro plan then gives us quota and rate limits that expire in a day and the extra credits I did purchase get are burned through in minutes.

What exactly is the play here in regards to retaining users?

Something bad is happening. I remember March-May 2025. You could use AI Studio to the limit, all day, 12 hours of the PRO model on large context. Then it dropped to 10 requests per day (free account). Not only was the last good model gemini-2.5-pro (the best exp from April), but on top of that they killed the best product there was gemini-cli.